FREE - The Comprehensive 5-day Digital Marketing Course

The Comprehensive 5-day Digital Marketing Course emerges as a beacon in the vast digital landscape. Unlock your dream job and get exclusive Opportunities. This immersivejourney offers a transformative experience, honing essential digital marketing skills through modules like Google Ads Essentials, Introduction to Meta Ads, and TikTok Ads, etc. With hands-on experience, access to industry experts, and networking opportunities, participants are primed for success. Moreover, seize the chance to apply your newfound skills in real-world settings through internship opportunities in the Top Companies in beautiful Bali and all over Indonesia. Flexible learning options and continuous support ensure a seamless journey toward elevating your career prospects. Enroll today and redefine your digital future with Bali Campus. Limited - only selected candidates will be contacted

Rp 0,00; Rp 0,00
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Day 1: Introduction to Digital Marketing and Website Basics

Morning Session:

1. Welcome and Course Overview

Introduction to the instructor and fellow participants
Overview of the course objectives and structure

2. Understanding Digital Marketing

Definition and importance of digital marketing
Key channels and strategies in digital marketing
Introduction to Google Ads and its role in digital advertising

3. Website Fundamentals

Basics of domain names and hosting
Introduction to website builders and content management systems
Principles of website design and user experience

Afternoon Session:

4. Creating Your Own Website

Practical session using a website builder like WordPress or Wix
Setting up a basic website for personal or business use
Integrating Google Analytics for website tracking and analysis

5. Google Ads Basics

Overview of Google Ads platform
Understanding ad campaigns, ad groups, and keywords
Setting up a basic Google Ads campaign targeting Bali audience

Day 2: Social Media Marketing Fundamentals

Morning Session:

1. Overview of Social Media Platforms

Introduction to major social media platforms (Facebook, Instagram, TikTok)
Understanding audience demographics and user behavior on each platform

2. Creating Engaging Content for Instagram and Facebook

Basics of content creation for Instagram and Facebook
Visual storytelling techniques and tools
Understanding the importance of brand consistency

Afternoon Session:

3. Instagram and Facebook Advertising

Introduction to paid advertising on Instagram and Facebook
Setting up and managing ad campaigns
Targeting options, budgeting strategies, and ad formats

4. Community Engagement and Management on Social Media

Importance of community engagement
Strategies for building and managing online communities
Handling customer feedback and inquiries on Instagram and Facebook

Day 3: Advanced Social Media Marketing and TikTok

Morning Session:

1. TikTok Marketing Basics

Introduction to TikTok platform and its audience
Understanding TikTok content and trends
Strategies for creating engaging TikTok content

2. TikTok Advertising

Overview of TikTok Ads platform
Creating and optimizing TikTok ad campaigns
Leveraging TikTok influencers for marketing campaigns

Afternoon Session:

3. Content Strategy Across Platforms

Developing a cohesive content strategy across Instagram, Facebook, and TikTok
Content ideation, planning, and scheduling tools
Cross-promotion strategies to maximize reach and engagement

4. Social Media Analytics and Measurement

Introduction to social media analytics tools (e.g., Facebook Insights, Instagram Insights)
Key metrics and KPIs to track for measuring social media performance
Using data to optimize social media marketing strategies

Day 4: Email Marketing and Other Essential Tools

Morning Session:

1. Introduction to Email Marketing

Basics of email marketing and its relevance
Building an email list and subscriber segmentation
Email marketing tools and platforms
Writing effective subject lines and email copy
Designing engaging email templates
A/B testing and optimization techniques for email campaigns

2. Other Essential Digital Marketing Tools

Introduction to tools for graphic design (Canva, Adobe Spark)
Video editing tools (Adobe Premiere Rush, iMovie)
Social media management tools (Hootsuite, Buffer)

Afternoon Session:

3. Integration and Automation

Importance of integrating digital marketing tools for efficiency
Automation options for repetitive tasks in digital marketing campaigns
Best practices for maintaining brand consistency across tools and platforms

4. Developing a Comprehensive Digital Marketing Strategy

Reviewing key concepts and techniques learned throughout the course
Setting SMART goals for digital marketing campaigns
Creating a comprehensive digital marketing strategy integrating Google, Instagram, Facebook, TikTok, and other tools

5. Study Case and Campaign Planning Project

Dividing participants into groups
Planning and executing a digital marketing campaign for a hypothetical business

Day 5: Strategy and Execution

Morning Session:

1. Budgeting and Resource Allocation

Allocating resources effectively across different digital marketing channels
Budgeting considerations for paid advertising and other marketing initiatives
Monitoring and optimizing campaign performance across platforms

Afternoon Session:

2. Final Project: Campaign Planning and Presentation

Group presentations and feedback

3. Course Conclusion and Next Steps

Recap of key takeaways from the course
Resources for further learning and development
Certificate distribution and closing remarks

Education Committee

Manuel P. Nappo

Manuel P. Nappo is an expert in digital leadership, exponential digital business and transformation. He has a Master's in International Management from the University of St. Gallen. He worked for various globally active companies such as Red Bull and GroupM, before becoming Head of CAS Social Media Management at the University of Applied Science Zurich (HWZ).

Manuel has been awarded “Digital Pioneer of the Year” by the IAB for his contribution to digital education and training, as well as been named MK Pioneer of the Year in 2015 for his work in research.

Dominic Stöcklin

Dominic Stöcklin, M.A. HSG, has been working on digital communication and marketing projects for more than 10 years and has proven expertise as a driving force within companies. He currently works as Head of Media at Switzerland Tourism.

In addition, he has been teaching for many years at several educational institutions and is a director of studies in the fields of digital marketing, social media, and content marketing.

VENUE LOCATION

Padi Club & Restaurant

Experience the perfect blend of tradition and modernity at Padi Club and Restaurant in the heart of Canggu. Immerse yourself in the breathtaking beauty of our surroundings while savouring a fusion of flavours that harmoniously marry local wisdom with innovative culinary techniques. With complete facilities and a serene ambiance, we invite you to indulge in a truly unforgettable and relaxing dining experience that seamlessly combines culture, cuisine, and stunning vistas. Join us and embark on a journey where every moment becomes a cherished memory.

What They Say

Cocok untuk pekerja profesional yang butuh memantapkan skill digital marketing tanpa buang-buang waktu! Dijamin materinya daging semua, walaupun muridnya sedikit tapi justru itu nilai lebih untuk saya karena suasana kelas jadi lebih kondusif dan perkembangan setiap peserta juga lebih terarah. Balik ke kantor otak fresh dan siap adu skill baru. Thank you Bali Campus!

Kevin

Class: Digitally Upgrade your SME

Seru banget! Bisa belajar sekaligus liburan singkat, ambil kursus Kickstart Your Startup karena kebetulan sedang mau memulai bisnis baru, nggak nyangka cuma 5 hari bisa dapat banyak pembelajaran yang tentunya berguna untuk bisnis baru saya dan nambah relasi baru juga. Di Bali Campus sistem belajarnya memang lebih banyak praktik jadi bisa langsung diaplikasikan di kehidupan sehari-hari, instrukturnya super helpful, suasana kelas menyenangkan bikin nggak bosen dan selalu excited untuk belajar setiap harinya selama kursus.

Maria

Class: Kickstart Your Startup

Anissa

Class: Kickstart Your Startup